Business Logo: What to avoid, how to improve when designing your next logo.

The single most recognisable part of your company is your logo. It’s your ambassadors. It’s your mascot. It’s the icon that sets you apart from the rest.

Your logo is an important image to your business. Big corporate companies hire professionals to design it, costing millions of dollars! And they too can make blunders. I’ve included some examples at the end.

  • London 2012 Olympic Logo Price Tag: $620,000
  • Pepsi Logo price tag: $1,000,000

As a small growing business, you may not have the funds to invest millions in your logo design right now. You may still ask a designer to assist you, or you may want to try your own hand at it. Below is a list some important pointers to consider in designing a long lasting logo.

Remember: the image & tone of your business is portrayed through the colour, font, and image in your logo. Click to Tweet

Flexibility

Think of where the logo will be displayed. Logos are printed on small business cards and huge banners. In the digital era, logos are compressed into a small icon that is displayed at the top of the browser window of your website or used as a big banner across a wide screen. A logo needs to look good in all sizes.
Versatile
Logos are used in branding businesses on many different devices, across many different media. It needs to work well on different backgrounds, apps and print.  Keep your logo simple Click to Tweet

A simple design makes the logo more versatile for printing on a different medium.

Colour

Colour displays feeling/mood. Choose them wisely to convey the character traits of your business. Here are some examples:

  • Black: Credible and powerful
  • Blue: Professional, medical, tranquil, trustworthy
  • Brown: Rural, historical, steady
  • Orange: Creative, friendly, youthful
  • Pink: Fun and flirty
  • Purple: Spiritual, wise, evocative
  • Red: Energetic, sexy, bold
  • White: Simple, clean, pure
  • Yellow: Sunny, inventive, optimism

Font

Choose a font to:

  • Will stand out.
  • Be easy to read.
  • Convey the business character.

Finally

Once you have your preferred design (or two), don’t be shy to ask for a second (or third) opinion. An extra pair of eyes may see something you may have missed. Keep in mind cultural differences to avoid misunderstanding through the image or text.

Examples of logos that could have done better. An extra pair of eyes may have helped.

Examples of redesigned improved logo:

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